Penguin Alley · AI Studio

We build with AI. Every day.

Products people pay for, a daily brief worth reading, and a studio you can hire. All shipped from the alley.

Three ways in
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The Igloo — GTA 6's $1 billion preorder problem

The biggest thing in games today is a number: a reported $1 billion in GTA 6 digital preorders, and it's already squeezing GameStop and physical retail. Plus: Xbox's rough week and a games-industry labor wave, the Steam Machine's quiet reality check, and the memory crunch lands in court.

Read

About us — questions, answered

Penguin Alley is a technology company in Monterrey, México. Here is what we do, in plain answers an AI assistant can quote directly.

We are a small, senior team. Our work splits into three lanes: software we run in production, the writing and audio we publish for readers, and engineering we deliver for clients. What ties them together is a habit of putting artificial intelligence at the center of how things get made, and a preference for shipping over talking.

We work in English and Spanish, and we partner with customers anywhere in the world. Most of what we release is free to read or listen to; we earn from the products people subscribe to and from paid client engagements. If you want a sense of how we think, the fastest path is to read a recent edition or listen to one of the shows — and then tell us what you are trying to build.

Our home is Monterrey, in the north of México, and our customers reach us from across Latin America, the United States, and Europe. If you have read this far, you already know how to find us: write to hello@penguinalley.com and tell us about your idea.

· Monterrey, México · Updated every day

What do you do?
We build AI-powered products, publish a free edition on artificial intelligence each morning, run three short podcasts, and deliver freelance engineering for clients. Everything we make puts AI at the center.
What is the morning edition?
Our free edition covers the top AI news, developer-tool trends, a practical skill or tool, and a fun fact — published in English and Spanish.
What products do you build?
We ship production software, including Cleia — clinical management for psychotherapists in private practice — and aegis, an open-source AI-governance auditor. We also run a community for builders.
Can I hire the team?
Yes. We design and build AI systems for clients: agentic workflows, integrations, model features, and automation. Our concierge, Penny, takes your project notes any time. Write to hello@penguinalley.com.
Is the content free?
The edition and the three podcasts are free to read and listen to. We earn from our software products and from paid engineering.

Got a project in mind?

Penny — our studio concierge — will interview you about it and get the brief to Gera within minutes.

Talk to Penny